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International Datacasting Provides New Technology to Expand Southern Cross Austereo Radio Network Satellite Distribution

International Datacasting Provides New Technology to Expand Southern Cross Austereo Radio Network Satellite Distribution
2021-04-27

PRESS RELEASE
For Immediate Release

Ottawa, ON – (April 27, 2021):  International Datacasting Corporation (IDC)—a Novra Group company—announced that it has provided next-generation MAP Pro Audio satellite receivers and a NetManager network management subsystem to Southern Cross Austereo (SCA) for live content delivery to SCA affiliates in markets across Australia. Working with local partner Lumina Broadcast Systems Australia, IDC delivered MAP Pro Audio receivers that have been integrated into the SCA system in order to increase its broadcast reach and expand business opportunities. 

MAP Pro Audio is the first in the new generation of the modular architecture platform (MAP) products for radio, video, and data distribution via satellite and/or internet. It is designed to be both backward and forward compatible and easy to expand and upgrade with modular features as technology evolves. NetManager provides in-band management and control enabling easy remote configuration control and over-the-air updates.

MAP receivers feature flexible onboard storage for targeted content insertion (regionalized ads, station IDs, programming) and support output of audio via Livewire as well as professional analog and digital audio interfaces. MAP comes preloaded with the client for IDC’s MISTiQ cloud-based internet distribution solution enabling satellite broadcasters to implement professional broadcast quality connectivity through the internet to provide backup to their satellite links or reach new affiliates using internet delivery.  

SCA Lead Systems Engineer, Phil Elzerman, commented “Our existing platform that service SCA’s own sites are excellent, but has some limits—it provided good functionality but comes at a significant cost and is dependent on WAN connectivity for control. We went with IDC for our expansion because the MAP solution utilizes ‘in-band’ control, and also because we appreciate their willingness to meet the challenge of building a platform that would integrate seamlessly into our existing infrastructure.

“The service we received was excellent, great communication from both parties and extremely quick turnaround on testing feedback.”

Novra Group President and CEO Harris Liontas commented, “We are delighted that the new MAP Pro Audio receivers and NetManager were selected for this important strategic network expansion. We designed the modular architecture platform of the MAP specifically to make sure it would be extremely flexible and adaptable to the changing requirements of broadcasters. We appreciate the support of our excellent partner Lumina and the opportunity to work with a sophisticated customer such as SCA.”

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About Southern Cross Austereo: Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM and DAB+ radio. SCA provides national sales representation for 34 regional radio stations. SCA broadcasts 92 free to air TV signals across regional Australia, reaching 4.4 million people a week, with Nine Network programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA operates Australia’s leading premium podcasting network—PodcastOne Australia—and provides Australian sales representation for global open audio platform SoundCloud. SCA's premium brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.

About Lumina Broadcast Systems Australia: Australian owned reseller and distributor of International Datacasting Corporation products and services. Lumina represent partners who manufacture and supply digital transmission solutions for Television, Radio, Multimedia and Satellite in Australia and NZ. Working closely with partners and clients, they provide the best products and services for highly reliable delivery of applications and services. For more information visit: www.luminabsa.com

About International Datacasting: Part of the Novra Group (Novra, TSX-V: NVI) International Datacasting Corporation (IDC) is a longtime global provider of products, systems and services for the distribution of multimedia broadband content. The Novra Group of companies includes Novra Technologies, International Datacasting Corporation, and Wegener Communications. The companies in the group are known for a strong focus on applications including: broadcast video and radio, digital cinema, digital signage, and highly reliable data communications. For more information visit: datacast.com.

CONTACT:

Diana Cantu, VP Marketing & Sales
+1-613-596-4120 x2202 dcantu@datacast.com

 

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Novra Group Moves Into The Future With Expanded Products and new Technology

Wednesday, July 7, 2021

Ottawa, ON – (July 7, 2021):  Novra Technologies Inc. (“Novra”) (TSX-V: NVI) and its subsidiary International Datacasting Corporation (“IDC”) announced the expansion of its MAP product line into new applications and markets including video, data, and digital cinema.

The MAP (short for “Modular Architecture Platform”) was designed to be a highly flexible next-generation hardware platform with tightly integrated software that can be easily upgraded and expanded to address emerging requirements.

The MAP was launched with the MAP Pro Audio, a full-featured, robust receiver for broadcast radio. The Pro Audio supports application-specific features such as targeted ad insertion, balanced audio outputs, GPIO/relay closures, and more. Since its introduction MAP Pro Audio has been embraced by networks around the world with deployments ranging from the US and Latin America, to Europe, Australia, and Asia.

Now the MAP product line is expanding to address other key market applications:

  • MAP Pro Data: for high-speed data applications such as video contribution, IP data, blockchain and more
  • Pro Cinema: for next-generation secure and speedy digital cinema distribution with integrated live event video capabilities
  • Pro Video: professional live video decoding for broadcasters

These are cutting-edge applications in niche markets where the Novra Group companies have provided technology leadership for years.

Using a common hardware platform like MAP means products are easier to build, maintain, and support. Efficiencies in manufacturing and resulting cost savings can be passed along to customers and the development time for adding new features like DVB-S2X is greatly accelerated.

Features in common across the MAP platform include:

  • Support for satellite and IP delivery
  • Built-in MISTiQ IP cloud technology with SRT as well as support for Zixi
  • Expandible hardware and software: features ranging from increased on-board storage to third-party software can be integrated to customize or meet emerging requirements
  • Designed to support industry-leading encryption and conditional access

Gary Carter, VP Products and Business Development commented: “We are longtime leaders in the business of secure, reliable delivery of multimedia content for broadcasters, service providers, and network operators around the world. We have always had a focus on applications—understanding how our customers use our technology and keeping ahead of the curve. In addition to the work we have done to expand the MAP product line we are working on adding DVB-S2X and additional tuners to our S400 family of data receivers as well as updating our ATSC products to support ATSC 3.0. There are exciting new opportunities in our industry and we are in the thick of it!”

NovraGroup President and CEO Harris Liontas added, “I’m very pleased with the innovation initiatives our team has put together. We used the pandemic lull to invest in R&D to be ready for next-generation requirements and growth. Our focus is not just on great technology, it has to make business sense. We partner with our customers to provide technology to help them sustain and grow their business.”

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About Novra and International Datacasting: Part of the Novra Group (Novra, TSX-V: NVI) International Datacasting Corporation (IDC) is a longtime global provider of products, systems and services for the distribution of multimedia broadband content. The Novra Group of companies includes Novra Technologies, International Datacasting Corporation, and Wegener Communications. The companies in the group are known for a strong focus on applications including: broadcast video and radio, digital cinema, digital signage, and highly reliable data communications. For more information visit: datacast.com.

CONTACT:

Diana Cantu, VP Marketing & Sales
+1-613-596-4120 x2202 dcantu@datacast.com