Support for open standards such as SCTE-35 for frame-accurate operation.
Digital Program Insertion
Helping media broadcasters control content at the network’s edge like never before. Regionalized content, precision targeted advertising, and blackout management—all frame-accurate.
Tech Benefits
Financial Benefits
Target regionalized content/ads to generate new revenues. Reliable blackout management for regulatory compliance.
Pain Resolution
Supporting conversion from analog to digital networks, and on-screen regional channel branding.
About this solution
IDC’s LASER Digital Program Insertion Platform enables video media broadcasters to offer regionalized content/ad insertion at the edge of their network. LASER also offers reliable blackout management for commercial and regulatory compliance requirements.
- Digital Terrestrial Television (DTT) networks including in ATSC, DVB-T/T2 and ISDB-T network - where it is possible to regionalize content on a per broadcast tower, city, region, state for example.
- Direct To Operator (DTO) networks used by content owners to distribute content to Pay and/or Free To Air broadcasters - where it is possible to regionalize content on a per broadcast or group of broadcasters basis.
- Cable networks - where it is possible to regionalize content per hub/node or group of hub/nodes.
The component of the solution include:
- IDC's Production Manager - for Ad & Program management and in-band distribution to all LASER receivers, such that the content can be inserted at the adequate place and time
- IDC's IP Encapsulator - for opportunistic data insertion into the broadcast network (using unused bandwidth available)
- IDC's LASER Multi Program Splicer - and integrated satellite receiver, content server and frame-accurate media splicer.
IDC's experience serving hundreds of global television broadcasters has led to this best-in-class solution.
