Industry Solution > Digital Radio
Facing competition from alternative media, subscription radio services, and advertising destinations, radio broadcasters are turning to digital technology to retain and grow their audiences. The promise for listeners is better sound quality, enhanced services, and new programming choices. Free from the static and hiss of analog signals, the new digital services will not only offer CD-quality reception but also a range of services that includes on–demand weather and traffic news, text displays of information for tracks on air, and more programming choices. For broadcasters, digital compression such as the recent MPEG4 AAC audio standard enables more channels on the same bandwidth allowing them to better target audiences for advertising revenue and to increase audience share with niche programming that offers new and unique content on both live and store-and-forward programming.


With the acquisition and merger of PROFline B.V. in Europe 2 years ago, IDC today has the most advanced portfolio of solutions for radio broadcasters around the world who demand high quality content distribution networks. PROFline specializes in live streaming radio systems and radio data systems, (RDS), for applications such as traffic information and emergency content.
Superflex and Datacast XD provide a complete IP radio distribution package providing a total end to end solution for radio networks. With store and forward capabilities, IDC products enable to transmission of both live and recorded content, as well as enabling such new media applications as split copy advertising and Livewire® by Axia™ digital distribution.
Balancing the move from legacy systems to the infinite possibilities of the new digital networks could be a challenge, but not with IDC. With more than 20 years experience providing service to radio broadcasters around the globe, IDC solutions are enabling radio networks to transition into the digital age whilst still maintaining their legacy networks for simulcast programming.
IDC’s experience and expertise blends the superior one-to-many distribution of IP multicast with the advanced compression and encryption capabilities of DVB-S/S2 for the most cost-effective, reliable, and efficient means to distribute any form of digital programming. In addition, IDC’s sophisticated content distribution and management software enables radio stations to add a huge range of value-added services for both their listeners and their advertisers. Whether it’s on-screen data features for text information, multiple program choices on their same frequency, or targeted advertising IDC gives radio broadcasters the latest technology to keep listeners engaged, advertisers satisfied, and broadcasters the ability to compete in the new digital era.