Posted on March 20, 2013
Solution helps broadcasters increase ad revenues and reduce costs by delivering targeted local ad insertion and satellite reception in one edge device
International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere radio and television broadcasters, will launch the next generation of its LASER Targeted Ad Insertion Platform at the 2013 NAB Show, April 8 – 11 at the Las Vegas Convention Center (Booth SU3711). The LASER platform provides targeted local ad insertion and DVB-S/S2 satellite video reception in a single edge device.
Globally, broadcasters and service providers lose millions of dollars in ad revenues every year because of licensing, regulatory and copyright issues specific to certain regions throughout the world. With the LASER solution, operators can provide regionalized ad insertion and blackout management for satellite delivered content – from one cost-effective platform. The solution’s blackout capabilities ensure that the broadcaster can safely sell and distribute any network-wide ad, even if it is not permitted or suitable for the entire distribution footprint.
“With the LASER platform, television networks and content redistributors can capture a greater share of ad revenue,” said Del Lippert, Chairman of the Board and Interim CEO at IDC. The LASER platform provides greater flexibility for broadcasters to offer advertisers both dynamic ad targeting and flexible ad footprints, enabling the best possible brand experience.”
“We believe the LASER platform solves crucial broadcasting needs at an attractive price-point,” Lippert added. “This next generation product has passed extensive testing by an international broadcaster and is well on its way to helping broadcasters open new doors to maximizing their advertising inventories and revenues.”
About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio solution, LASER targeted ad insertion platform, and the Digital Tattoo DTH over IP gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and resellers. For more information visit: www.datacast.com.
This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts. IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 29, 2011.