International Datacasting Deploys Digital Cinema Network for Deluxe/EchoStar Joint Venture

Posted on October 26, 2010

Ottawa, ON – October 26, 2010 – – International Datacasting Corporation (TSX:IDC), a leader in IP-based solutions for the distribution of broadband multimedia content, and Deluxe / EchoStar LLC today announced an agreement for an initial order of IDC's digital cinema specific equipment and content distribution solutions, that will potentially be worth several million dollars.

Deluxe / EchoStar LLC is a joint venture formed by Deluxe Digital Cinema Inc. and EchoStar Satellite Services, L.L.C. to distribute digital content via satellite to cinemas throughout Canada and the United States. Deluxe / EchoStar will deploy a turn-key content delivery system that includes IDC's Pro Cinema Cache Servers, with dual DVB-S2 satellite demodulators, on board storage, and DCP aware applications.

Vern Smith, Senior Vice President of EchoStar, commented "EchoStar has a strong relationship with IDC for ViP-TV services and this is a logical extension of our IP-based platform for content delivery." Smith added, "IDC has integrated next generation digital cinema-functionality into its solution that will allow Deluxe / EchoStar to operate our network in a converged mode with live, file-based, and on-demand delivery. This is very exciting for the future of digital cinema distribution."

"Deluxe / EchoStar selected International Datacasting as our technology partner for deployment of our satellite-based distribution network after an exhaustive evaluation of all currently available technologies," said Rick O'Hare, Managing Director of Deluxe / EchoStar. "IDC's leadership and experience in digital cinema distribution, including alternative content and live 3-D, gave IDC an important advantage in our selection. We value IDC's experience and innovation in this market and recognize that working with IDC would help to minimize the risks associated with such a critical deployment," added O'Hare.

 Fred Godard, President and CEO of IDC commented, "We have been working with this important customer for several months and in concert have developed the most comprehensive solution for digital cinema distribution available today." Godard added, "This is a significant strategic win for IDC achieved through our innovative approach to solving the complex technical challenges associated with this unique network deployment. Further, our capacity to work collaboratively with our customers has put us well on our way to becoming the de facto standard in this rapidly evolving industry. We have a greater number of advanced systems deployed around the globe than any other provider."

 About International Datacasting Corporation (IDC):

International Datacasting Corporation (TSX:IDC) is a global leader in providing IP-based datacasting solutions for the distribution of broadband multimedia content. IDC has a broad portfolio of advanced technology products marketed under the names SuperFlex, Datacast XD, Tiernan, Logic Innovations and PROFline for implementing a wide range of broadband content contribution and distribution networks. IDC's products are in demand for radio and television broadcast networks, distance learning, digital satellite news gathering and sport contribution, digital signage, digital cinema, IPTV distribution and other applications. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. International in scope, IDC has installations in over 100 countries and service offices in Australia, Singapore and China and an international network of value-added partners and distributors.

 About Deluxe / EchoStar LLC:

Deluxe / EchoStar LLC is a joint venture between Deluxe Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and EchoStar Satellite Services, L.L.C., a subsidiary of EchoStar Corporation (NASDAQ: SATS). Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to major Hollywood Studios and an international client base. EchoStar Satellite Services L.L.C. provides a reliable network for aggregation and distribution of video, audio and data domestically and internationally with access to 10 satellites, ground-based teleport facilities, and 24-hour Satellite Access Centers. 

 This press release contains forward-looking statements that may involve risks and uncertainties. Actual results may differ materially. Factors that might cause a difference include, but are not limited to, competitive developments, risks associated with IDC's growth, the development of the satellite datacasting market, regulatory risks, intellectual property infringement and other factors. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities.

 For more information, please contact

International Datacasting Corporation
Christine Rozak
613-596-4120
crozak@datacast.com