International Datacasting Demonstrates Revenue Generation Solutions for Broadcasters at CCW / Satcon 2012 in New York

Posted on November 6, 2012

Ottawa, ON – November 6, 2012 International Datacasting Corporation (TSX: IDC) announces that it will demonstrate its latest video content distribution solutions designed to boost advertising revenue generation for the world’s premiere broadcasters at Content and Communications World CCW and Satcon 2012, New York, November 14th and 15th, at IDC Booth 732, Javits Convention Center.

IDC LASER™ - Increase Advertising Revenue

IDC will demonstrate the IDC LASER™ targeted ad content insertion platform whichallows network broadcasters delivering content via satellite the ability to offer advertisers exceptional ad insertion granularity. IDC LASER enables broadcasters to increase advertising revenues by seamlessly inserting regional or local commercials at the edge of the network. Since each receive location can be addressed and targeted individually, LASER provides pinpoint accuracy.

LASER also enables the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, or regional restrictions, with ad content more appropriate for that target market. This flexibility allows broadcasters serving a wide geographic market to generate revenue from a broader base of advertisers. LASER allows broadcasters to maximize the value of each available commercial time slot.

Maximize the Value of Ad Spots: Targeting Audiences at the Edge

The opportunities for revenue generation offered by IDC LASER will be presented in a keynote presentation on Thursday, November 15th at 10:45 am in the Tech Talk Theater. This session, open to all attendees, will be presented by IDC’s Vice President of Business Development, Walter Capitani. For more details, visit IDC’s event page at:

TITAN and HMR - Professional DSNG Video Content Contribution

IDC’s new HMR5442 Professional Video Receiver was designed specifically for digital satellite news gathering (DSNG) operators to provide reliable coverage of critical local and national news such as political debates and disaster relief, as well as major sporting and entertainment events. It provides unparalleled usability and functionality for broadcasters requiring the highest quality real-time program contribution.  

The HMR5442 receiver was developed to complement IDC’s leading TITAN MPEG Video Encoder for unparalleled content contribution for television programming. A compact, multi-format professional IRD, IDC’s HMR5442 receiver is used in professional broadcast contribution and distribution applications where multiple video formats (SD and HD), interface flexibility (Satellite and IP) and content protection (BISS) applications are required. HMR5442 supports full HD up to 1080p60, with MPEG-2 4:2:2 and MPEG-4 8 & 10 bit 4:2:2 to ensure the highest content delivery performance. The HMR5442 offers video broadcasters an unprecedented combination of features and performance at a competitive price.

Centient™ Media Aware CDN Platform

IDC’s comprehensive Centient™ Content Delivery Network (CDN) Platform enables files and streams to be delivered reliably by satellite or terrestrial links to a network of remote sites. The Centient™ Core Layer supports transparent content delivery, so that files and streams are treated simply as data, while the Centient™ Media Aware Layer overlays a set of additional CDN features that allow the platform to interpret, manage and process files and streams as media content. Media Aware features include: content management, compression, media recording and playback, targeted content and ad insertion, and content verification. This industry leading content distribution platform supports delivery of data, audio, video, and digital cinema content formats.

Learn why the world’s premiere broadcasters rely on IDC to ensure managed, uninterrupted delivery of valuable entertainment, news and advertising content for enhanced revenue generation. Find out more about IDC’s latest products and solutions including IDC LASER™ for television, radio, digital cinema and data networks at CCW / Satcon 2012, Booth 732. Details at:

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC’s products and solutions are in demand for radio and television networks, digital cinema, 3D live events, satellite news gathering, sports contribution, ad insertion, VOD and IPTV, among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Thailand and Singapore with an international network of value-added partners and distributors. For more information:

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts.  IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements.  Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements.  More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at, including, without limitation, IDC’s Annual Information Form dated April 30, 2012.