International Datacasting Corporation Demonstrates New Revenue Generation Solutions for Broadcasters at IBC 2012

Posted on August 28, 2012

Showcases Centient™ Media Aware CDN Platform

Ottawa, ON – August 28, 2012 International Datacasting Corporation (TSX: IDC) announces that it will be demonstrating its latest content distribution solutions designed to boost revenue generation for the world’s premiere broadcasters at IBC 2012, Amsterdam, Sept. 7 – 11, 2012, Booth 1.C29.

Increase Advertising Revenue with IDC LASER™

IDC will demonstrate the new IDC LASER™ targeted ad insertion platform whichallows network broadcasters delivering content via satellite the ability to offer advertisers exceptional ad insertion granularity. LASER enables broadcasters to increase advertising revenues by seamlessly inserting regional or local commercials at the edge of the network. Since each receive location can be addressed and targeted individually, LASER provides pinpoint accuracy.

LASER also allows for the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, or regional variances, with ad content more appropriate for that target market. This flexibility allows broadcasters serving a wide geographic market to generate revenue from a broader base of advertisers. LASER allows broadcasters to maximize the value of each available commercial time slot.

Increase Subscription Revenue with IDC’s Digital Tattoo Platform

IDC will demonstrate the integrated Digital Tattoo™ platform which enables Direct To Home (DTH) satellite operators to expand their customer base for existing services, and to extend the range of services they offer, by providing cost-effective Ethernet-based content distribution within Multiple Dwelling Units (MDUs). This includes residential apartments, gated communities, and commercial communities such as hotels, campuses and hospitals. Ethernet content distribution within the MDU is more efficient and less expensive to implement than the alternatives, and can be reused by MDU owners to offer lucrative value-added services to subscribers, including Video on Demand (VOD).

The Tattoo Gateway™ is a high density, multi-transponder satellite-to-IP converter designed specifically for the MDU market. It is Conditional Access (CA) transparent, allowing DTH operators to keep their content encrypted all the way to the subscriber’s Set Top Box (STB). Server content is delivered and managed using IDC’s Centient™ Media Aware CDN Platform. Content remains encrypted, is accessed via the Digital Tattoo service portal, and streamed over the MDU Ethernet network to residents’ STBs.

Centient™ Media Aware CDN Platform

IDC’s comprehensive Centient™ Media Aware Content Delivery Network (CDN) Platform enables files and streams to be delivered reliably by satellite or terrestrial links to a network of remote sites for broadcasters. The Centient™ Media Aware Layer overlays a set of additional CDN features that allow the platform to interpret, manage and process files and streams as media content. Media Aware features include: content management, compression, media recording and playback, targeted content and ad insertion, and content verification. This industry leading content distribution platform supports delivery of audio, video, data and digital cinema content formats.

“IDC brings to market fully integrated media aware solutions that address the needs of broadcasters worldwide,” stated Frederick Godard, IDC President and CEO. “These innovative solutions enable the generation of new revenue streams, enhance service offerings, and expand audience reach through targeted content distribution of both core programming and advertising.”

Learn why the world’s premiere broadcasters rely on IDC to ensure managed, uninterrupted delivery of valuable entertainment, news and advertising content for enhanced revenue generation.  Find out more about IDC’s latest products and solutions including IDC LASER™ and Digital Tattoo, for radio, television, digital cinema and data networks at IBC 2012, Booth 1.C29. Details:  www.datacast.com.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC’s products and solutions are in demand for radio and television networks, digital cinema, 3D live events, satellite news gathering, sports contribution, ad insertion, VOD and IPTV, among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Thailand and Singapore with an international network of value-added partners and distributors. For more information: www.datacast.com.

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts.  IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements.  Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements.  More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 30, 2012.