International Datacasting and SENSIO Technologies Selected for First Live 3D Broadcast of Major Soccer Event

Posted on October 27, 2009

Mexico’sTelevisa debuts 3D live sporting events

Ottawa and Montreal, October 27, 2009 – International Datacasting Corporation (TSX:IDC), a world leader in distribution of multimedia data, and SENSIO Technologies Inc. (“SENSIO”) (TSX Venture Exchange Inc.: SIO), the inventor of the SENSIOR 3D technology, announced that their solution for 3D live events was selected and deployed by Mexico's Televisa for the historic first public broadcast of a live soccer game.

The event—the classic Americas vs. Chivas rivalry—was broadcast live from Mexico City’s Aztec Stadium to theatres in the country’s three largest cities (Mexico City, Guadalajara and Monterrey). Televisa contracted with IDC to provide the SFX Pro Cinema 3D Live encoders and decoders with SENSIO 3D technology on board, as well as consulting and professional services. IDC’s long-standing partner in Mexico, Grupo Etercom, provided installation and support for the remote equipment including antennas for the event.

IDC was selected after a previous successful demonstration--a preliminary trial run was held September 30 for the Americas vs. Toluca game.   Televisa has a long history of technical leadership and innovation, including the first HD broadcast of this same event more than ten years ago.

IDC’s SFX Pro Cinema 3D Live, with SENSIO® 3D technology on board, has been installed in several networks around the world  that have successfully broadcast more than 10 live events.  It remains the only 3D live technology to be deployed and commercially operated in nation-wide networks in the US and Europe, allowing the event producers to maximize audience reach and potential revenue.

“We were very impressed with the performance of the IDC/Sensio solution during our trial and are pleased we were able to continue with proven technology for this extremely important event,” said Elias Rodriquez, Televisa’s Director of Operations.

“It was exciting watching soccer in the theatre with top quality video, sound, and graphics. It really comes alive. Above all, it was great to feel the energy of the audience as they were completely engaged in the game,” said Diana Cantu, IDC’s Executive Director of Business Development for the Americas

“We are extremely proud to have been selected by Televisa. With this event, the expansion of the SENSIO®3D enabled digital network continues. We are getting closer to our objective of creating a worldwide network in order to be able to broadcast international 3D events simultaneously on multiple continents,” said Nicholas Routhier, SENSIO’s President and Chief Executive Officer.