IDC LASER™ Targeted Advertising Platform Launches at NAB 2012

Posted on April 3, 2012

Ottawa, ON – April 3, 2012 – International Datacasting Corporation (TSX: IDC) announces the unveiling of a significant evolution in targeted local advertising insertion at NAB 2012, Las Vegas, April 16-19, 2012.

The new IDC LASER - Local Ad Splicing Edge Receiver –enables TV broadcasters to offer their advertisers regionalized targeted advertising at a price point not previously attainable. LASER enables broadcasters to increase advertising revenues by selectively and seamlessly inserting targeted regional or local commercials at the edge of the network.

In addition to local ad insertion, the platform allows for the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, regional variances in culture and language, with ad content more appropriate for that target market. This additional flexibility allows broadcasters who distribute content over a wide geographic market to generate revenue from a much broader base of advertisers. Further, with its extended storage capacity, LASER can also support local or regional black-out functionality where previously distributed long form programming can be substituted on a selected local basis.

The LASER platform is comprised of three core elements:

  1. The LASER satellite receiver which integrates an ad server and a frame accurate stream splicer;
  2. IDC’s proven Production Manager which first distributes regionalized ad content to the network of receivers, and then uses SCTE-35 triggers to switch between the linear stream and the locally stored ad content and;
  3. Ad Insertion Module (AIM) which enables an overbuild of existing legacy broadcast platforms, allowing SCTE ad insertion functionality to be seamlessly retro-fitted into a customer’s current play-out environment.

“The number of ad spots that broadcasters have available for sale is limited,” stated Frederick Godard, IDC President and CEO. “LASER provides broadcasters with a cost-effective solution for maximizing the value of each time slot by allowing advertisers to target their messages on a regional basis.”

IDC is at the forefront of delivering the content that connects broadcasters to their audiences and advertisers, for optimal efficiencies and revenue generation opportunities. Learn more about IDC’s latest technologies including the LASER targeted advertising platform, at NAB 2012, IDC Booth SU-2608.

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC’s products and solutions are in demand for radio and television networks, digital cinema, 3D live events, distance learning, satellite news gathering, sport contribution, ad insertion, VOD, and IPTV among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Australia, Singapore and China with an international network of value-added partners and distributors.

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts.  IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements.  Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements.  More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 29, 2011.