Eurovision Selects International Datacasting for Enhanced News Content Distribution Network

Posted on September 4, 2012

Deploys IDC’s Centient™ Media Aware CDN Platform Across Europe

Ottawa, ON – September 4, 2012 – International Datacasting Corporation (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, today announced details of a contract with Eurovision, operated by the European Broadcasting Union (EBU). The agreement is one of the three Centient™ contracts announced by IDC on July 4, 2012.

To better serve affiliates within its European News Exchange, Eurovision has selected the IDC Centient™ Media Aware CDN Platform to migrate its existing linear content playout system to an encrypted, file-based content distribution platform. The file based Centient™ platform will ensure fast, secure, and reliable exchange of news content between 50 major broadcasters throughout Europe. Each broadcast location will be equipped with IDC’s SuperFlex® Pro Data receivers.

Currently, broadcasters send breaking news content via satellite or fiber to the main Eurovision facility in Geneva. The content is delivered to the Eurovision news network via linear satellite feeds, which are recorded manually by the receive site broadcasters. Switching to the file-based Centient™ delivery system will help automate the delivery and reception process for Eurovision and its affiliates. The platform’s advanced application layer, Forward Error Correction (FEC), will improve the speed and reliability of content delivery.

IDC’s comprehensive Centient™ Media Aware Content Delivery Network (CDN) Platform enables files and streams to be delivered reliably by satellite or terrestrial links to a network of remote sites. Centient™ supports both a transparent Core Layer, where files and streams are treated simply as data, and an advanced Media Aware Layer which enables the platform to interpret, manage and process files and streams as media content.  

“IDC is very proud to work with Eurovision,” stated Frederick Godard, IDC President and CEO. “Our Centient™ Media Aware functionality will enhance the speed and quality of news distribution across their expanding European market.”

Learn why the world’s premiere broadcasters rely on IDC to ensure managed, uninterrupted delivery of valuable entertainment, news and advertising content for enhanced revenue generation. Find out more about IDC’s latest products and solutions, including IDC LASER™ and Digital Tattoo, for radio, television, digital cinema and data networks at IBC 2012, Amsterdam, Booth 1.C29. Details: www.datacast.com.

About Eurovision:

Eurovision, operated by the European Broadcasting Union (EBU), is the industry's premier distributor and producer of top quality live sport and news, as well as entertainment, culture and music content. The Eurovision satellite and fibre network is the largest and most reliable in the world directly plugged in to public service media everywhere.  Eurovision's staff of  experienced media professionals acquire and manage media rights on behalf of EBU Members, and provide network, transmission and events services to the broadcasting industry. www.eurovision.com and www.ebu.ch @EBU_Eurovision #ebu #eurovision

About International Datacasting Corporation:

International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC’s products and solutions are in demand for radio and television networks, digital cinema, 3D live events, satellite news gathering, sport contribution, ad insertion, VOD, and IPTV among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and distributors. For more information: www.datacast.com.

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts.  IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements.  Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements.  More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 30, 2012.