Posted on December 14, 2012
IDC LASER™ Enables Targeted Ad Insertion at the Network Edge
International Datacasting Corporation (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, today announces a contract with Canal Uno, a major television broadcaster in Latin America.
Canal Uno is one of Ecuador’s leading television networks, providing news, sports, entertainment and children’s programming across the country. Under this contract, IDC LASER™ targeted ad insertion platform will be deployed by Canal Uno to provide secure satellite delivery of advertising content at the network edge. The IDC LASER solution will be deployed at retransmitter sites across Ecuador and other parts of Latin America.
The IDC LASER solution allows broadcasters delivering video content via satellite the ability to offer advertisers the same quality and flexibility of ad insertion offered by Cable TV or IPTV providers. IDC LASER enables broadcasters to maximize advertising revenues by seamlessly inserting regional or local ads at the edge of the network.
This advanced technology also allows for the substitution of ad content due to regional variances in culture and language, with ad content more appropriate for that target market. This additional flexibility allows broadcasters who distribute content over a wide geographic market to generate revenue from a much broader base of advertisers.
“IDC remains focused on developing innovative products that will deliver measurable results for our customers in terms of revenues and efficiencies,” stated Del Lippert, Interim CEO and Chairman of the Board. “IDC LASER revolutionizes how broadcasters such as Canal Uno can deliver targeted video advertising content for enhanced revenue generation and an expanded audience base.”
“At Canal Uno we are investing in innovative technology to offer our advertisers and clients new strategies to market their products to target audiences. We are also looking to provide our audience with a state-of-the-art national television network. The IDC LASER technology will enable us to meet these objectives, as we incorporate this system into our nationwide network in the coming months,” stated Jose Maria Rivas, Executive Vice President, Canal Uno TV.
The IDC LASER targeted advertising platform combines an integrated ad server and frame accurate stream splicing within the receiver. Advertising content delivery and SCTE-35-based splicing is controlled by an Ad Insertion Module within IDC’s Production Manager. The result is an integrated, easy-to-deploy solution which enables broadcasters to increase advertising revenue by targeting their audience base.
About Canal Uno:
Canal Uno Tv is a privately owned Free Tv air Broadcasting System with Nationwide coverage in Ecuador, South America. Canal Uno Tv is the youngest of all the major networks in Ecuador, and celebrated its 10th year anniversary in 2012. It has a vast programming offer ranging from family oriented programming, variety and entertainment programs, News, Sports, and special events like the UEFA Champions & Europa League. Canal Uno is always looking for excellence in its broadcast quality and commitment with its viewers, guaranteeing world class broadcasting for sponsors and advertisers alike.
About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC’s products and solutions are in demand for radio and television networks, digital cinema, 3D live events, targeted ad insertion, satellite news gathering, sports contribution, VOD, and IPTV among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Thailand and Singapore, with an international network of value-added partners and resellers. For more information: www.datacast.com.
This press release contains forward-looking statements reflecting IDC’s objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts. IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC’s growth; any difficulties with integrating acquired product lines into IDC’s business and/or manufacturing procedures; any difficulties or disputes with IDC’s subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC’s reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC’s expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. More detailed information about potential factors that could affect IDC’s financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC’s Annual Information Form dated April 30, 2012.