InBroadcast: International Datacasting's LASER Raises Revenues and Slices Costs

Posted on August 1, 2013

In a recently published InBroadcast byline article, International Datacasting's President and CEO, Doug Lowther, discusses how IDC's LASER promises to increase ad revenues, reduce costs by delivering targeted ad insertion and satellite reception in one edge device. 

Read the full article on page 54 of InBroadcast Online Magazine. 

Learn more about LASER Targeted Ad Insertion.

Visit IDC at IBC 2013 Booth 1.C29.